Advertising
At present, advertising through the media is imposing messages and images that say to people how to behave, what they have to do, and the most serious issue how they have to be; to avoid these effects in the society publicists should be ethical in the content of advertising.
Media presents the woman as an object that sells and buys everything that the consumption society shows, and it promotes topics like love, happiness, comfort and home, etc. In men’s case the topics are: aggression, adventure, death, violence etc. Besides, people always watch on television images of beautiful, thin, strong and popular people, in other words perfect people without troubles; as a result of that, people are trying to be like them.
Some people may say that advertising is necessary because it supports the trade growth, it destroys the monopolies, it broadcasts information of common interest and it develops people’s creativity. However, advertising has more negative than positive effects, it is demonstrated by the increased of plastic surgeries in few years; since, people do not feel pleased about how they are, they are getting addicted to surgeries and they change how they look like frequently.
In short, publicists have to be more responsible and careful when they communicate information or any message to people. Besides, everything that television broadcasts is not true; so, people should not believe everything and they do not have to change their identity, as a consequence of advertising.
Media presents the woman as an object that sells and buys everything that the consumption society shows, and it promotes topics like love, happiness, comfort and home, etc. In men’s case the topics are: aggression, adventure, death, violence etc. Besides, people always watch on television images of beautiful, thin, strong and popular people, in other words perfect people without troubles; as a result of that, people are trying to be like them.
Some people may say that advertising is necessary because it supports the trade growth, it destroys the monopolies, it broadcasts information of common interest and it develops people’s creativity. However, advertising has more negative than positive effects, it is demonstrated by the increased of plastic surgeries in few years; since, people do not feel pleased about how they are, they are getting addicted to surgeries and they change how they look like frequently.
In short, publicists have to be more responsible and careful when they communicate information or any message to people. Besides, everything that television broadcasts is not true; so, people should not believe everything and they do not have to change their identity, as a consequence of advertising.
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Beliefs and Values
Beliefs and values are elements that constitute the culture and are part of the history of social groups that try to explain the natural and social phenomenon; also, values and beliefs provide knowledge to people to survive. Human beings show their feelings through these elements that have more similarities than differences.
Firstly, beliefs and values come from the social group in which everyone were born, they are acquired along the life and they are regulated by the parents or relatives, they represent the form like human beings organize their life to respond to their interests; besides, they provide the knowledge that people need to dominate and to control the surrounding world.
Some people may say that beliefs and values have more differences than similarities because beliefs are group of ideas and through them people explain their experiences; while, values are patterns and ideals that determine the people's acts and behaviors. However, everybody have beliefs and values that give sense and guide their life; for instance, Western societies have created beliefs keeping in mind values that Christian Religion has like belief in God, in love, in kindness, in the justice, etc.
In short, beliefs and values are part of the culture and they refer to lifestyles, a way of thinking, of acting and feeling. Therefore, this binomial includes beliefs that human beings have about the world and their relationship other people.
Firstly, beliefs and values come from the social group in which everyone were born, they are acquired along the life and they are regulated by the parents or relatives, they represent the form like human beings organize their life to respond to their interests; besides, they provide the knowledge that people need to dominate and to control the surrounding world.
Some people may say that beliefs and values have more differences than similarities because beliefs are group of ideas and through them people explain their experiences; while, values are patterns and ideals that determine the people's acts and behaviors. However, everybody have beliefs and values that give sense and guide their life; for instance, Western societies have created beliefs keeping in mind values that Christian Religion has like belief in God, in love, in kindness, in the justice, etc.
In short, beliefs and values are part of the culture and they refer to lifestyles, a way of thinking, of acting and feeling. Therefore, this binomial includes beliefs that human beings have about the world and their relationship other people.
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